“Hi, I am Bobby Patel, the proud founder of the award-winning Appy Food & Drinks. The company was established to develop responsible ideas that will revolutionise the way we think about, and consume, food today. Our ultimate goal is Healthier Generations, and it is our mission to help people by making better products that are accessible to all.
Through our portfolio of wellbeing brands, as well as our ongoing commitment to local communities, we are helping to combat food related health issues worldwide without ever compromising on our values, or product quality and taste.
I strongly believe in people before profit, and this motto echoes throughout our company DNA - from only using ethically grown premium fruits in our goods, through to working with fair trade farmers and zero carbon footprint manufacturers.
We have pledged to continue pushing boundaries and innovating so as to make a real difference within the food and drink industry. I am positive that my team’s dedication and passion will turn us into the Number One choice of brand for future healthier generations.”
CEO & Founder
PEOPLE FIRST CULTURE
We pride ourselves on employing a mix of richly diverse people from all walks of life, always ensuring that we do not discriminate over who contributes to our growing company. We believe in being inclusive to all, from their individual experience and educational background through to their sex and beliefs.
We are committed to making every employee feel valued, and we do this through various incentives:
It is our mission to make every member of the Appy family feel wonderful throughout their journey with us - regardless of their job role, or time within the company.
MEET THE TEAM
Appy Food & Drinks is positively powered by people; we are convinced that the real richness of the company comes from within our multicultural team. Our success and growth are due to the human resources who consistently work hard to make the magic come true.
CEO & FOUNDER
ANNALISA DEL CARRO
HEAD OF PR & COMMUNICATIONS
HEAD OF BUSINESS DEVELOPMENT
HEAD OF OPERATIONS
Bobby Patel is the founder and CEO of Appy Food & Drinks. His entrepreneurial spirit previously led him to co-establish a £20M turnover distribution company, as well as launch a successful product design studio and non-profit art & licensing business.
His experience in the food & drinks industry, and his passion for design and branding, has directed the company to many awards, as well as commercial success with triple-digit revenue growth year-on-year. Bobby’s primary drive remains ‘people before profit', and his steady commitment sees him continuously working to generate innovations that will leave a legacy for healthier generations.
His strategic thinking and aptitude for developing talent has enabled the business to advance into multiple territories in a condensed space of time, spreading his vision of making healthy and affordable products accessible to all. Bobby is also dedicated to giving back to the community by working with good causes, and mentoring future entrepreneurs.
HEAD OF FINANCE
NEW PRODUCT DEVELOPMENT MANAGER
6th Floor, First Central 200 2 Lakeside Drive
London, NW10 7FQ, UK
T +44 (0)844 840 0016
F +44 (0)844 840 0015
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