Founded by entrepreneur Bobby Patel in 2012, Appy Food & Drinks was established to develop responsible ideas with integrity that will revolutionise the way we think about, and consume, food today.
Our ultimate goal is Healthier Generations, and it is our mission to help people by making improved products that are accessible to all communities. Through our portfolio of wellbeing goods, as well as our ongoing commitment to local communities, we are helping to combat food related health problems without compromising on our values, quality or taste.
We develop our own all-natural formulations in the right way, using the most innovative ingredients, to create naturally delicious products that will benefit all generations. We believe families should have the freedom of choice when selecting better produce for their children; we have listened to their needs and offer genuine healthy alternatives to fulfil them.
‘People before profit’ is echoed throughout our company, from the products we create, to the customers we serve, and the great causes we support. Our hand-picked ingredients are ethically sourced from contracted well paid farmers, and we reduce our carbon foot print by using zero waste production partners.
We understand that we need to give back to the community, and we do this through free educational programmes that help to raise awareness for healthier living, as well as making a positive contribution by supporting causes that make a real difference to people’s lives.
Appy is now blossoming into a globally respected brand with numerous awards under our belt, and products sold in over 27 countries across all major continents.
We pride ourselves on being the voice of change, and we pledge to carry on pioneering new ways to make your family’s life even healthier.
To make healthy products accessible to all communities.
To create the number one choice of brands for future healthier generations.
Focusing on great people to make a greater company.
Committed to creating a better food & drink industry.
Making products that are better for everyone.
Caring about doing things the right way.
Appy Food & Drinks was established to develop ideas that will revolutionise the way we think of food today.
We purposefully and precisely set out objectives to always seek ways to innovate, and not imitate others, in the pursuit of creating a real shift in making healthy products affordable.
We accept that trends in the market place should be listened to, but we also believe that it is gospel to concept our own, including:
We will keep opening new doors and push new boundaries because we want to innovate the right way; this includes sourcing ingredients correctly, paying for labour fairly, and ensuring we keep nature as it should be along the way.
HEALTH IS AN AWARD WINNING IDEA
Our accolades to date include the World Juice Award, in our first year of trading, for our ability to create healthier children’s drinks.
Our works in the industry have seen us win awards from far and wide, including honours from SIAL (France), Gulfood (Middle East) and TuttoFood (Italy). Most notably, in the UK the Federation of Small Business revered us with the Innovation Award for creating healthier products in a challenging market.
We have also picked up various awards as voted by the public such as the Loved by Parent award. Importantly, we are the number one choice of brand on many retail platforms culminating in the notion that health is an award winning idea!
THE GROCER 2014
New Product Awards Finalist
WORLD JUICE AWARD 2013
Winner - Best Children’s Juice Product
SIAL INNOVATION 2014
Winner Ho.Re.Ca & Beverage
FSB LONDON BUSINESS AWARDS 2015
Best Newcomer Brand Finalist &
Best New Beverage Product Finalist
WORLD BEVERAGE INNOVATION 2015
Best Juice Drink Finalist
LOVE BY PARENTS AWARDS 2015
140 Wales Farm Road
London, W3 6UG, UK
T +44 (0)844 840 0016
F +44 (0)844 840 0015
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